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Our Mission

Our Mission

AIM Media Texas is committed to meeting the information and communication needs of consumers and advertisers in local community markets in Texas through the publication of quality, market-leading, local community publications and digital products.


  • We will attract, engage, inform, entertain and retain our readers and viewers.
  • We will become and remain an integral part of each community we serve.
  • We will deliver innovation, service and value to each of our advertisers.
  • We will attract, recruit and retain engaged, customer-focused employees by providing an environment that allows personal and professional growth.
  • We will provide a competitive, market-driven return on investment to our owners.



Our Strategy


  • We will build and maintain a Company culture based on trust, respect, integrity, commitment to excellence, fairness and open communications.
  • We will offer resources to local operating units to pursue growth, quality, innovation and service.
  • We will attract and retain strong, talented professional employees through competitive compensation programs while providing an environment that recognizes innovation, customer focus and results.



Our Tactics


  • We will adherence to the highest standards of integrity, ethics and business conduct.
  • We will focus on comprehensive, credible local news coverage and content, watchdog journalism and setting the civic agenda in each community we serve.
  • We will establish local, flexible and entrepreneurial operating units that place an emphasis on simplifying structures and procedures.
  • We will pursue growth through the expansion of existing print and digital products supported by creativity, innovation and the development of new products and services.
  • We will exercise sound, centralized financial management and fiscal responsibility.
  • We will be committed to internal capital investments and new technologies to improve quality, efficiency and market leadership.
  • We will be committed to a continuous process of strategic planning, adaptation and improvement.