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Coastal Current

South Padre Island

The Coastal Current Weekly

100 Swordfish
Suite C
South Padre Island, TX 78597


Wendy Van Den Boogerd
General Manger/Editor
Phone: (956) 761-9341

Rusty Hall
Circulation Director
Phone: (956) 430-6218

Market Profile:

1.6 million Tourists visit South Padre Island each year. These visitors are comprised of Winter Texans, Mexican Nationals, local Rio Grande Valley vacationers and tourists across the country.

The Costal Current captures this audience. Our weekly publication serves South Padre Island and the Rio Grande Valley. We distribute 30,000 copies at 800 locations each Thursday. The Coastal Current is a racked publication. It delivers fishing reports, a tide guide, calendar of events, restaurant, bar & entertainment information plus the latest news from the Island.

The Coast Current is the most cost effective buy for attracting a target market interested in fun & entertainment. In the Rio Grande Valley we capture the following demographics:

18,523 (58%) - married
16,713 (53%) - some college or more
21,685 (68%) - HH income $30K+
21,319 (67%) - male
10,409 (33%) - women
19,905 (63%) – Hispanic

Source:  Scarborough 2013 R1 & 2012 R1 (24 month period)