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El Extra

McAllen | Harlingen | Brownsville

El Extra


The Monitor

1400 East Nolana Loop, McAllen, TX 78504 | (956) 683-4300

Valley Morning Star

1310 S. Commerce, Harlingen, TX 78550 | (956) 421-9800

The Brownsville Herald

1135 E. Van Buren Street, Brownsville, TX 78520 | (956) 982-6664

El Extra and are written and produced by a full-time award-winning bilingual staff. The weekly newspaper and website cover community news, sports, lifestyles, health, social happenings, entertainment, celebrity gossip, puzzles and horoscopes. In the social section, El Extra covers a calendar of local entertainment events, concerts, plays and art exhibits in the RGV as well as photos of weddings, quinceaneras, birthdays, business and social events, local columnists and food and drink recipes. El Extra is published every Friday and over 100,000 copies are carrier distributed and racked throughout the Rio Grande Valley, TX.

El Extra is not a typical “TMC”. Instead, El Extra targets very specific neighborhoods such as newly constructed subdivisions populated with first-time home buyers and well-established neighborhoods with older residents. This strategy combines young, bilingual households with stable time tested mature Spanish speaking households.

• 61% have internet access • 95% ate in a restaurant in the past 30 days • 88% shopped at a mall or shopping center in the past 30 days • 19% spend 10 – 19 hours per week online • 13% purchased CDs online in the past year • 23% purchased clothing online in the past year
Source: Scarborough 2013, R2


Benita Mendell
General Manager, RGV Media Network
1400 E. Nolana
McAllen, TX 78504
956 683-4040 Office
956 227-1275 Mobile

Located in the Rio Grande Valley in South Texas and one of the fastest growing areas along the US-Mexico border

Over 100,000 copies delivered and racked throughout the Rio Grande Valley every Friday.

Market Population:
Reach 250,422 Spanish language readers where they live, work and shop.