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Valley Morning Star


Valley Morning Star

1310 S. Commerce
Harlingen, TX 78550
Phone: 956-430-6200
Fax: 956-430-6230

The Valley Morning Star and have a long history of editorial and advertising excellence. We specialize in a diverse product portfolio that includes print, online, magazine, and mobile applications. We continue to be the leading advertising source relied on most among adults. The Valley Morning Star integrated newspaper audience reaches a highly desirable audience of 72,422 (63%) of Harlingen area adults.

The demographic profile of the Star remains strong in reaching 72% of household incomes above $30K, Hispanic ethnicity (63%), home owners (63%), and 57% of household with children.

Base: 115,373 adults - Zip Codes: 78550, 78552, 78559, 78569, 78583, 78586, 78593, 78551
Source: Scarborough 2013, R1


Frank Escobedo
Interm Publisher
Phone: (956)982-6646

Lisa Seiser
Phone: (956) 430-6215

Chris Castillo
Advertising Director
Phone: (956) 430-6235

Located in the Rio Grande Valley in South Texas and one of the fastest growing areas along the US-Mexico border

The Harlingen market has an estimated population of 74,950 and is 82% Hispanic. We are located 4 hours south of San Antonio and 3 hours north of Monterrey, Mexico. For many years Harlingen was known as an agriculture-driven economy, however today the health care and the call center categories are the growing industry. The Top 10 employers are in the medical field including the new South Texas VA Health Care Center and the Regional Academic Health Care Center. Companies tapping into Harlingen’s bilingual workforce are Dish Network, Time Warner, West Corporation and Advance Call Center Technologies. Financial institutions include IBC, Capitol One, BBVA Compass, Wells Fargo and Lone Star National Bank. Retail growth includes Burlington Coat Factory and SAM’s Club. They will join Bass Pro Shop at the entrance to the Rio Grande Valley in the fall of 2013.

Things to do:
Harlingen’s year around, semi-tropical weather and proximity to South Padre Island attracts Winter Texans and allows outdoor activities year around. We are a destination for bird watchers, golfers, fishermen and surfers. History buffs can fill their days with museums, murals and historical trails throughout the city.


Median home price:

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